The branding workshop that spurs growth
Co-lab is an in-depth collaborative branding workshop we have designed to uncover the key insights you need to build a sustainable value-driven brand.
Our experience working with different kinds of teams has taught us the tried and tested methods that lead to sustainable brand growth in the ever shifting brandscape. This 2-session workshop is your first step to meaningful engagement with and building value for your consumers.
Outcomes of the workshop
- Uncover key insights to inform your branding, web, content, product or marketing strategies.
- Identify your core opportunities for growth and craft clear, actionable goals and steps towards them.
- Begin cultivating an attitude of curiosity around your brand and your users that will give you a competitive edge in the market.
- Learn to navigate the ambiguity of branding and product development with confidence by having the right collaborative toolkit and skills to grow in an ever shifting brandscape.
The workshop covers
- Brand Vision and Essence
- Brand Values and Core Beliefs
- Look and Feel/Brand Personality
- Target Market Mapping
- Unique Selling Proposition
- Brand Positioning
- Experience/Journey Mapping